Competitive Marketing Manager
This role will support the Competitive Marketing and Customer Engagement functions for Intel's Discrete Graphics business.
This is a multidisciplinary role that will require the candidate to be the interface between internal Product, Marketing and Sales teams in HQ/PRC/TW and OEM/ODM/Channel customers across China and Taiwan. The candidate will collaborate with external partners including AICs, OEMs, and SIs to ensure Intel's consumer graphics products are successfully brought to market.
Success in the role requires a very strong understanding of discrete GPU OEM/AIC ecosystems and requirements, to help drive and support conversations around Intel discrete GPU product marketing, customer support and enablement. A strong understanding of the GPU industry, the competitive landscape and local customer base is key to success in this role.
Collect and articulate PRC/TW customer/competitive/market feedback and requirements
Support Product Management and Product Marketing teams by being the voice of the local OEM/ODM/AIC partner ecosystem
Collaborate with customer and partners to successfully educate them on Intel GPU products
Gather market intelligence, conduct competitive analysis and challenge status quo of
traditional products and processes in the market
Provide last mile expertise and support with bringing Intel AIC solutions to market successfully
8+ years of FAE or Customer Engineering experience in Asia with semiconductor products
Previous hands-on experience bringing CPU, GPU, Motherboard or other related products to market is a requirement
Hands-on experience with PC market including working directly with AIBs, OEMs, SIs and
channel customers required
Prior experience with Marketing-type or Competitive Analysis would be a plus
Expert understanding of Channel/OEM and the Asia Technology Ecosystem and local supply chain
Good interpersonal and communication skills having shown an ability to articulate value proposition and product strengths to local customers/partners
Strong self-starter who takes initiative and drives deliverables through tight timelines and high pressure situations
Intel Architecture, Graphics, and Software (IAGS) brings Intel's technical strategy to life. We have embraced the new reality of competing at a product and solution level—not just a transistor one. We take pride in reshaping the status quo and thinking exponentially to achieve what's never been done before. We've also built a culture of continuous learning and persistent leadership that provides opportunities to practice until perfection and filter ambitious ideas into execution.
PRC, Chengdu;PRC, Dalian;PRC, Shanghai;PRC, Shenzhen;Taiwan, Hsinchu;Taiwan, Taipei