The Global Client Marketing team is looking for a gaming marketing manager to develop global GTM strategy, messaging, campaigns and customer co-marketing for discreet graphics products. Programs will be wide ranging in scope and complexity yet focused on driving Intel's brand and product leadership and growth of sales for gaming.
Responsibilities may include:
Create and deliver fully integrated, high impact marketing strategies and campaigns targeted at an enthusiast gaming audience. This includes program refinement, execution, internal/external communications, budgeting and results reporting.
Effectively work across business units, sales, channels, partners, COEs (web, social media, OEMs, Distis, etc), and geography teams.
Understand the key customers of Intel's gaming business and partner closely with them to drive strong Intel preference and positive sentiment with a gaming audience
Ensure all stakeholders are aligned to marketing objectives, target audience, messaging and integrate across functions to ensure that all efforts come together as a unified program.
Review creative and provide strategic feedback to ensure alignment with brief. Set a high bar for quality of work and delivery against marketing objectives and KPIs.
Create messaging derived from product truths that are passed through and utilized in retail/channel, partner marketing, and local country programs.
Collect and report out campaign and program results to key stakeholders including executive management.
Proven ability to work in a highly matrixed organization
A successful candidate will demonstrate:
Innovative thinker, strong marketing instincts
Proven project manager & cross-functional team leader
Excellent listener and collaborator
Excellent communication & presentation skills
Excellent PPT skills
Possess technical acumen and deep understanding of the PC gaming ecosystem and its GTM motions.
You must possess the below minimum qualifications to be initially considered for this position. This Position is not eligible for Intel immigration sponsorship
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
US, Arizona, Phoenix;US, California, Folsom;US, California, Santa Clara
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.