If you are motivated by the opportunity to develop strategy that delivers true digital transformation at a large enterprise sales & marketing organization, this job could be for you! The Global CRM & Demand Gen Strategy Manager is responsible for aligning sales strategy with the CRM selling experience. You'll be responsible for evolving the lead management strategy and business process to support the Sales Development sales program. You will make recommendations for automation tools that enable sales development capabilities. The successful candidate should have a proven track record in implementing lead management capabilities that are linked and integrated into enterprise CRM platforms. Relevant experience should include implementing activity sequencing and cadence strategies to automate and operationalize contact and lead nurturing in support of Sales Development capabilities with the goal of increasing lead conversion rates and increasing the sales pipeline.
This position will work across multiple stakeholder sets including: the regional Inside Sales teams, the Global Inside Sales Automation team, Business Management Group and the Salesforce operations team to develop and deploy best-in-class CRM business and lead management capabilities. They should take a holistic "marketing-to-sales" view incorporating critical steps of the customer journey from potential to lead capture, all the way through the sales pipeline. This engagement will require the successful candidate to be skilled in managing and influencing Internal stakeholders and managing third-party vendor relationships. They will be required to keep updated on industry trends on the topics of CRM, Partner CRM, Demand Gen/Lead Management, Pipeline Management, and Sales & Marketing Automation. The successful candidate must be able to develop credibility with the Global Sales teams in the regions and able to drive adoption marketing automation capabilities associated with digital transformation.
You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.
- A Bachelor's degree or Master degree in Business, Finance or related field required.
- 5+ years in relevant business operations role supporting sales.
- 3+ years operations and strategy experience working with Salesforce CRM tool.
- 2+ years' experience developing strategy with lead management process
- This U.S. position is open to U.S. Workers Only. A U.S. Worker is someone who is either a U.S. Citizen, U.S. National, U.S. Lawful Permanent Resident, or a person granted Refugee or Asylum status by the U.S. Government. Intel will not sponsor a foreign national for this position.
- MBA a plusInside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
US, California, Santa Clara
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance....