This position in Intel's PRC Insights & Analytics organization is tasked with influencing b2b (data center ) business and product directions based on market sensing and interpreting.
You will work closely with Intel PRC and HQ marketing and product BU teams to infuse market insights into marketing & business decision making and product development process, develop relevant end-user experiences, and determine long range branding implications including fit with Intel brand. In this role you will represent the voice of PRC market and impact business planning and strategic vision for our stakeholders with strong data analytic skills and a data-driven mindset
Success will require proficiency in identifying important market trends; monitoring trends in technology investments and disruptive technologies; uncovering unmet user needs; determining product value vectors; and articulating benefits as well as potential usages of technology.
Applicants must have a proven record of experience in strategic marketing, user experience, and consumer insights, as well as strong technology acumen. Strong analytic skills focusing on problem determination and solving and strong communication skill is also critical to this job role, as intensive communication with global counterpart and senior stakeholders required during daily job.
The Intel corporate culture is a uniquely high-powered, fast-moving and intense. Ours is a great place to be a market researcher! Our team of career market research professionals has chosen to work in a corporation that relies on data to inform business decision-making, where researchers have the latitude to do the expressive research. Market researchers at Intel are self-starters who are not shy about speaking up to support a point of view, or to ask tough questions.
You should possess a Bachelor of Arts degree or a Bachelor of Science degree. A Master of Science degree with minimum 5 to 10 years of marketing research or marketing management experience. An M.B.A. degree in Marketing, Business or IT Administration is desirable.
Additional qualifications include:
-Track record of influencing business and product direction through sensing and interpreting market opportunities
-Ability to detect and analyze trends in technology and combine them with your knowledge to detect potential business impact.
-Experience across a broad range of primary research methodologies; from in-depth, in-home qualitative studies to quantitative like conjoint, discrete choice modeling, and pricing studies.
- High level of business acumen, to ensure the research is structured to provide meaningful results that will lead to business action and foster innovation
-Strong analytic skills, focus on problem determination and solving
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.