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Job ID: JR0092608
Job Category: Marketing
Primary Location: Hillsboro, OR US
Other Locations: US, California, San Francisco;US, California, San Jose
Job Type: Experienced Hire

Consumer Marketing Strategist

Job Description

The consumer marketing strategy team is responsible for the development of worldwide marketing strategies that target consumers worldwide.

A successful candidate must:

  • Be creative, curious thinker and researcher with the ability to discern what is meaningful to consumers, probe for details, proactively develop strong relationships with PMEs and other critical information holders and synthesize information and data and translate it into relevant and compelling benefits for a consumer audience.
  • Be comfortable managing creative agencies, copywriters, and/or freelancers in parallel to produce results (if needed).
  • Be an excellent communication and presentation skills and a solid comfort level interacting with executive management.
  • Have strong organization skills.

In this position, you will be responsible for analyzing Intel's consumer product offerings and marketing objectives and creating worldwide messaging strategies to support those marketing objectives. The Consumer Messaging Strategist delivers relevant and compelling messaging that is a critical link between marketing strategy, product positioning and creative execution. Messaging platforms are utilized worldwide and enable the broader Intel marketing organization to optimize outbound communications for maximum impact in market. The Messaging Strategist will have an array of business unit, geography, internal marketing, agency stakeholders, and OEM and other external
partners that you will interact with regularly, influence and delight.

Additionally, you will be responsible for coordinating with key stakeholders from the business units, GMC, and the SMG geographies to oversee the overall messaging implementation resulting from the recommended strategy.

The role has a heavy emphasis on the consumer campaigns and will require tight integration with the COEs within GMC, especially Agency Inside, Digital Marketing, and Global Communication Group (PR). Based on a thorough understanding of marketing activation throughout the customer journey, you'll help create and maintain a strategic messaging framework and sample copy for a variety of products and projects in support of the marketing and campaign strategy for worldwide marketing team activation.

Key Responsibilities & Deliverables:

  • Develop deep product & solution value prop understanding for your respective segment.
  • Translate value prop into high impact messaging platforms.
  • Develop crisp, clear and engaging end user messages that bring a range of products to life.
  • Deliver regular crisp communications and training.
  • Manage deliverables and stakeholders through transparent program management process.

Are you a commissioned employee considering this role? If so, please review the Grade Reclassification Q&A and the How Grade Reclassifications Work video for more information on how compensation changes when moving between these roles. Additional information can be found here at our Internal Transfer’s page.


Qualifications

  • 5-7 years work experience marketing products to target segment either at a firm or agency.
  • Experience in writing PR and/or marketing materials or copy-writing for a consumer audience.
  • Senior experienced project manager with demonstrated track record of managing complex projects across multiple stakeholders and hitting deadlines
  • BA/BS.

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.



Other Locations

US, California, San Francisco;US, California, San Jose



Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance....

USExperienced HireJR0092608
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