The Marketing Strategist is chartered to develop and maintain worldwide Automotive marketing campaign strategy that accounts for Business Unit priorities, marketing environment, competition, and funding realities. Creates and maintains segment specific marketing strategies in support of business objectives through strategic market plans and processes. Communicates marketing campaign strategy proposals with senior management and worldwide marketing teams. Coordinates with key stakeholders worldwide to ensure the overall campaign implementation is aligned to the recommended strategy.
Inside this Business Group
Minimum 10 years of experience developing strategic marketing plans and messaging platforms. Proven/demonstrated marketing experience and accomplishments in the Automotive segment developing marketing strategies, programs, campaigns and messaging that align to business objectives. Experience working with partners on co-marketing strategies. Minimum of 5 years management experience. Outstanding verbal and written communication skills. Ability to influence stakeholders at all levels. Experience driving cross-organizational projects, strategic thinking, creativity, strong project management skills. Preferred Qualification-BA/BS in Marketing, Business, or, Communications.
Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide