The Senior Manager of Marketing Analytics and Automation is responsible for supporting marketing strategy and go-to-market through the development and implementation of a robust marketing automation approach and by providing actionable insight and recommendations to the organization based on data analytics.
Leads a team of marketing professionals in measuring the impact of marketing programs by analyzing and computing large sets of data, providing actionable intelligence, and enabling the organization with the tools and systems are required for success.
Works across the organization to define marketing requirements.
The Ideal candidate will have great communication skills and the ability to identify problems and offer solutions.
Inside this Business Group
• The ability to interpret data, analyze results using statistical techniques and provide ongoing reporting and strategic recommendations
• Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality
• Understand business objectives and align automation and analytics approach
• Interpret data, formulate reports and make strategic recommendations to the larger organization on targeting, campaign cadence and GTM strategy Qualifications:
• Proven marketing analytics and analysis experience
• Ability to interpret large amounts of data and deliver data-driven recommendations for business action
• Ability to multitask multiple ongoing projects
• Strong communication and presentation skills
• Familiarity with CRM systems and marketing automation tools
• Strong analytical and critical thinking skills
• Degree in Statistics, Marketing or related field
The Intel Security Group combines employees from McAfee and Intel – people with security expertise in hardware, software, and solutions into one business unit focused on building hardware, software, services and end-to-end security solutions. Intel Security Group sets the stage for new levels of collaboration and innovation and will drive leadership in the industry by providing ubiquitous security and identity protection for people and businesses worldwide.