Identify content needs and propose creative new ways to tell the McAfee story.
Work closely with key stakeholders office of the CTO, solutions marketing, sales, and technical experts to create targeted and compelling content relative to assigned customer narrative and solution set.
Research, write, and edit content, including but not limited to case studies, whitepapers, blog posts, ebooks, social media posts, video scripts, infographics, emails and web copy.
Review program/campaign objectives, messaging, product and solution customer benefits to build and execute on end to end marketing and competitive programs that drive awareness, engagement and pipeline.
Work with product management and marketing team to understand products, solutions, the roadmap and competitor's strengths/weaknesses.
Create content using templates and guidelines to adhere to brand, customer journeys, targeted personas and creative platform guidelines.
Collaborate with the Editorial Leader to develop the content plan, editorial calendar and schedule content production & asset creation.
Work via Content Operations team or with local agencies for final content creative and production.
Work with Digital Marketing & Media teams on the creation of web landing pages, Email & Lead Nurturing journeys through Eloqua, Web banners and other related online assets. Liaison with Social, Events, Comms and other functions on the assets & format required to suit the execution method.
Manage the processes for content creation and upload onto the content marketing platform.
Measure and report on content performance, both quantitatively and qualitatively, to enable optimization.
5+ years of professional content writing or editorial writing experience in the security or technology industry
An established track record of developing impactful marketing content from conception through to execution
Innovative, forward thinking marketer with the ability to demonstrate awareness of the latest marketing trends outward focused Content and digital marketing savvy, social media savvy
Demonstrable understanding and experience of working across languages and cultures
Understanding of campaign planning and content creation for thought leadership and demand generation across the buyer's journey
Highly creative with a proven ability to develop and manage engaging and original content through different channels
Ability to collaborate and work under pressure in a fast-paced matrixed organization
Ability to operate with a high degree of autonomyStrong understanding of content workflows, approvals and governance processes
Eloqua and Kapost Content Management Platform experience a plus
Intel Security is changing the game through a digital-first marketing strategy, driving Content Marketing and audience engagement along the buyer's journey. We are seeking a creative, prolific, and self-motivated Content Marketer to join our team. In this position, you will be responsible for creating and curating compelling, impactful content that promotes the value of the McAfee brand, resonates with specific audiences and motivates them to engage - ultimately driving awareness and demand generation.
Inside this Business Group
The Intel Security Group combines employees from McAfee and Intel – people with security expertise in hardware, software, and solutions into one business unit focused on building hardware, software, services and end-to-end security solutions. Intel Security Group sets the stage for new levels of collaboration and innovation and will drive leadership in the industry by providing ubiquitous security and identity protection for people and businesses worldwide.